Imagine spending hours creating the perfect website, only to discover that hardly anyone finds it through Google.
Your design looks great. Your services are clearly explained. You've even started writing blog posts.
So, what's missing?
Sometimes, the problem is simply that your website isn't using the words your potential customers are searching for.
That's where keyword research comes in.
Choosing the right SEO keywords helps you understand what people want, how they search, and which topics your website should cover.
And here's the good news: you don't need expensive software or years of SEO experience to get started.
Let's explore how to find SEO keywords that actually make sense for your small business.
1. Understand What SEO Keywords Really Are
SEO keywords are the words and phrases people type into search engines when looking for information, products, or services.
For example, someone searching for a website template might type:
Although these searches are related, they don't necessarily represent the same needs.
Someone searching for "Squarespace templates" might simply be browsing.
Someone searching for "Squarespace templates for photographers" has a more specific requirement.
The goal of keyword research isn't to attract the largest possible audience. It's to reach people who are genuinely interested in what you offer.
2. Start With Your Ideal Customer
Before opening a keyword research tool, think about the people you want to attract.
What problems are they trying to solve?
What questions might they have?
How would they describe your products or services?
For example, imagine you run an interior design business.
Your potential customers might search for "interior designer near me," "small apartment interior design," or "modern living room design ideas."
These phrases reveal different interests and intentions.
3. Understand the Four Types of Search Intent
Not every Google search has the same purpose.
Search intent describes what someone hopes to accomplish when searching.
Understanding it helps you choose keywords that match the right pages.
Tags:#keyword research for small business#how to find SEO keywords#SEO keyword research#small business SEO keywords#keyword research for beginners#long-tail keywords#Squarespace keyword research